"Diderot was given a new, red gown as a present. Because it made other items in his study look shabby, he progressively replaced his desk, curtains, and carpet so that they went with his new robe."
http://en.wikipedia.org/wiki/Diderot_effect ; G.McCracken.
One new thing drive you to purchase a whole other things. Sounds vaguely familiar.
Ehm. No actual self reflecting will be written furthermore. Still... I'll just cough. UHUK UHUK.